Because the pandemic compelled salons to shut throughout the nation in 2020, house owners and their workforce members needed to pivot, designing new avenues to usher in income whereas their doorways have been shuttered, incorporating stringent new security and social distancing procedures, and getting artistic with their budgets to climate the challenges of the 12 months.
SALON TODAY’s landmark salon enterprise competitors additionally shifted, quickly abandoning its sharp concentrate on development, and as an alternative selecting to rejoice the enterprise successes of 2019 and the tales of management and heroism for 2020.
To make this massive story a bit of simpler to digest for our readers, we’re breaking it into segments alphabetically. Right here is the 2021 Honorees for Salons A-B.
The workforce from Eight the Expertise on an exploratory hike in Curacao.
Eight The Expertise
Rif-Sint Marie, Curaçao
8curacao.com
Kimberly de Freitas
SQUARE FEET: 5,382
TOTAL EMPLOYEES: 24
AVERAGE CUT & STYLE: $46
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: CND, All Coronary heart, Ella Milla
TECH SUPPORT: Phorest
“I put three folks accountable for main the groups who labored on their scheduled days. The leaders created the schedules, in addition to video games to inspire the groups. In addition they turned my accountability companions, and they’re work straight with every worker about their hopes and desires and the way their success at work can get them there.”
The workforce from A Roland Salon in New Cumberland, PA, pose with their Be Type shirts and their masks.
A Roland Salon
New Cumberland, PA
Arolandsalonstudio.com
Amy Roland
SQUARE FEET: 1,350
TOTAL EMPLOYEES: 6
AVERAGE CUT & STYLE: $65
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: SalonBiz
ASSOCIATIONS: PBA
“Every month we put aside 2-3% of whole month-to-month earnings to be cut up amongst qualifying workforce members. They should hit the next targets: 80-85% retention, $105 common ticket; 80% booked; and 80% prebooking. Encouraging workforce members to concentrate on private targets resulted in elevated income for the salon, increased ranges of productiveness and job satisfaction.”
Samuel Sciotto and Lauren Hart, house owners of Adam the Root Salon in Phoenix, AZ.
Adam The Root Salon
Phoenix, AZ
therootsalon.com
Lauren Hart and Samuel Sciotto
SQUARE FEET: 1765
TOTAL EMPLOYEES: 16
AVERAGE CUT & STYLE: $62
BEST-SELLING RETAIL: Aveda, Alfaparf, Ergo
COLOR: Alfaparf, Redken, Wella
TECH SUPPORT: STX, ZeeZor
ASSOCIATIONS: ISBN, PBA
“After reopening, we took temperatures and signed waivers every day. We fog with a sanitizing firm weekly. We at the moment are open seven days per week to accommodate our visitors. A video that includes our security practices was posted on all channels. Instantly, salon income and gross sales have been again to pre-closing standing.”
Agape Salon
Rancho Mirage, CA
agapesalonspa.com
Ismael and Ana Jimenez
SQUARE FEET: 1,500
TOTAL EMPLOYEES: 8
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: Millennium, Demandforce
ASSOCIATIONS: PBA
“After studying the e book Excellence Wins by Horst Schulze, we began engaged on our ‘Salon Virtues.’ Each Saturday at our workforce huddle, we concentrate on a unique advantage, for instance upgrading providers, retail, organizing, prebooking, forecasting, calling visitors by identify, and so on. We have now 13 whole and we concentrate on every one 4 occasions a 12 months—this has helped us be extra productive.”
The workforce from Alan Murphy Salon in Spring, TX, ship a message of affection and help to their shoppers throughout the shutdown.
Alan Murphy Salon
Spring, TX
alanmurphysalon.com
Audrey and Liam Murphy
SQUARE FEET: 3,000
TOTAL EMPLOYEES: 35
AVERAGE CUT & STYLE: $70
BEST-SELLING RETAIL: Aveda, Keratin Complicated
COLOR: Aveda, Goldwell
SKIN CARE: Aveda
TECH SUPPORT: SalonBiz, Presence AI, Pay attention 360
ASSOCIATIONS: PBA
“Throughout closure, we made private telephone calls to our particular person stylists to have extra in-depth, private conversations to verify on their psychological well being. To scale back stress as a lot as attainable, we had our accountant arrange all of our stylists’ unemployment accounts previous to our closure. Once we did shut down, stylists solely needed to activate their accounts and have been in a position to entry help instantly.”
The workforce from Attract Designs in Beauty in Libertyville, IL, strike a pose.
Attract Designs in Beauty
Libertyville, IL
alluredesigns.web
Shelly Malizola
SQUARE FEET: 3,200
TOTAL EMPLOYEES: 15
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Oribe, Aveda
COLOR: Aveda, Goldwell
SKIN CARE: Aveda, Glo, Circadia
NAIL CARE: OPI
TECH SUPPORT: Phorest
ASSOCIATIONS: CC, PBA
“Once we have been closed, we hosted Zoom hair lessons for shoppers. Our first one was referred to as ‘Brews and Braids.’ Our workforce taught mothers and dads to braid their youngsters’ hair, and we promoted a brewery in our city, in addition to a espresso brew enterprise. We requested these companions to advertise the occasion on their social media as effectively, which finally introduced in lots of new shoppers.”
American Mortals
Philadelphia, PA
americanmortals.com
Adam J. Could
SQUARE FEET: 1,200; 1,500
TOTAL EMPLOYEES: 30
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: R+Co
COLOR: Wella, Evo Fab Professional
TECH SUPPORT: Booker, Frederick
“In the course of the first two weeks of shutdown, we supplied a boosted present certificates deal—for each $80 spent, we’d ship shoppers a present card for $100. This introduced in additional than $30,000 in income, which lined our fastened prices. We additionally targeted on on-line retail gross sales, which was all processed by way of our distributors so there was no price to us to generate this income.”
Anagen 11
Appleton, WI
anagen11.com
Christopher C Hartl and Jessica Rondinelli
SQUARE FEET: 4,100
TOTAL EMPLOYEES: 20
AVERAGE CUT & STYLE: $49
BEST-SELLING RETAIL: Alterna, Ref, Schwarzkopf
COLOR: Schwarzkopf, Redken, Pulp Riot
SKIN CARE: PCA, Jane Iredale
TECH SUPPORT: Meevo, Salon Clouds Plus, Mailchimp
“In 2020, we really started one thing we had thought of for 12 months—reaching out to different SALON TODAY 200 salons to speak about all issues management, technique and storytelling. It was so comforting and delightful to hook up with different salon house owners dealing with related realities. It was a wanted sense of neighborhood and comradery throughout an unknown time.”
Workforce members at Animare Salon and Spa in Newport News, VA, make sure that they’re socially distanced.
Animare Salon and Spa
Newport News, VA
animaresalonspa.com
F.Lindsay and Gretchen Arndt
SQUARE FEET: 2,500
TOTAL EMPLOYEES: 23
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: OPI, DND
TECH SUPPORT: SalonBiz, Demandforce
“Since reopening, now we have been engaged on some thrilling New Visitor and New Stylist recruitment Fb promotions, developed a QR Code for our service menus which changed paper menus, and we proceed to emphasise our curbside pickup and on-line retail purchases. On the finish of October, our prebook, service {dollars} per ticket and share of service visitors buying retail have been all up.”
The workforce from Artwork of Life Salon in Urbandale, IA, rejoice collectively earlier than the pandemic.
Artwork of Life Salon
Urbandale, IA
artoflifesalonspa.com
Shelley Bettis
SQUARE FEET: 3,000
TOTAL EMPLOYEES: 24
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: SalonBiz, Presence AI
“In the course of the shutdown, we made ‘meet the workforce’ posts for our visitors. Every day, we’d present a bit of video introducing ourselves and speaking about our favourite issues or what we love to do. Since everybody was house, husbands and children made visitor appearances, and our shoppers and workers members beloved seeing everybody.”
The workforce from Ash & Willow Eco Salon in Park Ridge, IL.
Ash & Willow Eco Salon
Park Ridge, IL
ashwillowsalon.com
Holly Santelli
SQUARE FEET: 2,400
TOTAL EMPLOYEES: 27
AVERAGE CUT & STYLE: $62
BEST-SELLING RETAIL: Kevin Murphy, Aveda, Davines
COLOR: Kevin Murphy, Aveda, Davines
SKIN CARE: Aveda, Rejuvi
NAIL CARE: Zoya, CND
TECH SUPPORT: Rosy, Meet Your Stylist, Salon Interactive
ASSOCIATIONS: Cosmetologists Chicago
“We frequently present about 30 free haircuts every month to a neighborhood group of particular wants adults. We go on to their house and supply skilled haircuts with out the stress that comes with a visit to the salon. We have now integrated this into our coaching program, so our new stylists get expertise chopping hair, and these shoppers are at all times so excited to see us.”
Karie Bennett, proprietor of Atelier Studio in San Jose, CA.
Atelier Studio
San Jose, CA
ateliersalon.com
Karie Bennett
SQUARE FEET: 1,600
TOTAL EMPLOYEES: 28
AVERAGE CUT & STYLE: $90
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
TECH SUPPORT: SalonBiz, Meet Your Stylist
ASSOCIATIONS: PBA, 2 to 10 Community
“When shoppers requested us how they may assist our workers throughout the first shutdown, we arrange a GoFundMe web page and picked up sufficient for every member to obtain $100. I made a decision to handwrite a observe to every of our workers, put a crisp Benjamin in every one and personally ship them to their houses—driving six days and greater than 400 miles.”
Avalon Salon and Spa
Deer Park, IL
avalondeerpark.com
Bonnie and August Conte
SQUARE FEET: 3,500; 1,100
TOTAL EMPLOYEES: 60
AVERAGE CUT & STYLE: $73
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: OPI
TECH SUPPORT: Phorest, ZeeZor
ASSOCIATIONS: CC, I/SPA, PBA
“Our progressive internship program permits for interns to e book shoppers as quickly as they’re ability-licensed on a particular service. Full mastery continues to be a six-month course of, however with the flexibility to make use of every ability as they grow to be licensed, interns are connecting with shoppers sooner.”
Avantgarde Salon, Inc.
Destin, FL
avantgardeaveda.com
Joseph Rogers
SQUARE FEET: 4,300; 1,400
TOTAL EMPLOYEES: 37
AVERAGE CUT & STYLE: $54
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: Aveda, OPI
TECH SUPPORT: SalonBiz, Demandforce
“Throughout our quarterly conferences, we started focusing extra on particular person worker development, relatively than benchmarks. We created smaller targets for our workforce to concentrate on for 3 months, and rewarded constant development which helped them obtain their final benchmarking objective. By the top of the 4th quarter, we noticed 26% development.”
Masked workforce members from Aveda on third in St. Petersburg, FL, show their energy.
Aveda on third
St. Petersburg, FL
avedaon3rd.com
Tom and Karen Petrillo
SQUARE FEET: 2,800
TOTAL EMPLOYEES: 23
AVERAGE CUT & STYLE: $43
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: SalonBiz, Demandforce, ZeeZor
ASSOCIATIONS: ICA
“We carried out a plan to assist stylists grow to be $80Ok earners as rapidly as attainable. We clearly outlined a roadmap to get them promoted each six months. Our quarterly critiques are referred to as ‘Hopes and Desires’—they’re about what the stylists really need, and we evaluate these every quarter.”
Avenue Hair Design
Venice, FL
Avenuehairdesign.web
Claire & Nicky Kirby
SQUARE FEET: 2,300
TOTAL EMPLOYEES: 15
AVERAGE CUT & STYLE: $54
BEST-SELLING RETAIL: Redken, Pureology, Ouidad
COLOR: Redken, Pulp Riot
TECH SUPPORT: Envision
ASSOCIATIONS: PBA
“Throughout a reorganization in 2019, we misplaced two stylists whose books collectively averaged $160,000 per 12 months. We have been in a position to retain greater than half of their mixed shopper base. The construction we put in place, together with the brand new hires, helped guarantee we didn’t expertise a decline in 12 months-on-12 months income.”
James and Angela Alba, house owners of The B Hive Salon in Hillsdale, NJ.
The B Hive Salon
Hillsdale, NJ
thebhivesalon.com
Angela and James Alba
SQUARE FEET: 1,700
TOTAL EMPLOYEES: 8
AVERAGE CUT & STYLE: $85
BEST-SELLING RETAIL: Davines
COLOR: Davines, Natural Color Techniques
SKIN CARE: Pores and skin Routine, Consolation Zone
NAIL CARE: Karma Natural
TECH SUPPORT: Phorest, Salon Ninja
ASSOCIATIONS: ICA, PBA
“We started constructing a community and connecting with salon and stylists all around the world to speak about features of enterprise. The influence on income got here by working smarter, not more durable. This allowed us to streamline and minimize prices, recapturing 4% of our whole income again into the enterprise.”
Kati Whitledge, proprietor of Be Impressed Salon, Inc.
Be Impressed Salon, Inc.
Madison, WI
BeInspiredSalon.com
Kati Whitledge
SQUARE FEET: 2,500
TOTAL EMPLOYEES: 18
AVERAGE CUT & STYLE: $65
BEST-SELLING RETAIL: Floor, DevaCurl
COLOR: Goldwell, Pulp Riot
TECH SUPPORT: Rosy, Meet Your Stylist, Salon Interactive
ASSOCIATIONS: ICA, PBA
“We made a dedication to go to one of many three native magnificence faculties every month. We both introduced an skilled stylist to share an indication of their work or we attended the college’s profession gala’s and scholar work share occasions. We turned referred to as the salon that cared about creating new expertise.”
An inside take a look at Bella Luci Salon in Poughkeepsie, NY.
Bella Luci Salon
Poughkeepsie, NY
bellalucisalon.com
Rebecca Lee
SQUARE FEET: 2,500
TOTAL EMPLOYEES: 8
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: Zoya, OPI
TECH SUPPORT: Meevo
“In the course of the pause, I personally refinished flooring, painted the partitions, repurposed furnishings and added boundaries that didn’t detract from the environment. My efforts have been showcased in a neighborhood newspaper article about how companies have been doing throughout shutdown, which was one other method to join with our visitors.”
Bella Salon & Spa
Chester Springs, PA
bellasalonandspa.org
Nina Childers
SQUARE FEET: 4,000
TOTAL EMPLOYEES: 22
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Eufora
COLOR: Eufora
SKIN CARE: Cosmedix
TECH SUPPORT: Phorest, Meet Your Stylist
ASSOCIATIONS: PBA, 2 to 10 Community
“On the know-how entrance, we carried out this system Slack to create communication between departments and workforce members. This permits us to share paperwork, lists, data and concepts. We streamlined our checkout processing utilizing iPads and carried out a testing program that communicates with visitors, streamlining our verify-in and reserving course of.”
The glamourous workforce from Bella Type Salon in Slidell, LA.
Bella Type Salon
Slidell, LA
mybellastyle.com
Jen Baudier
SQUARE FEET: 3,800
TOTAL EMPLOYEES: 16
AVERAGE CUT & STYLE: $66
BEST-SELLING RETAIL: Oribe, Davines, Olaplex
COLOR: Wella, Redken
TECH SUPPORT: Vagaro
ASSOCIATIONS: ICA, PBA
“Earlier than we reopened, we raised all our costs 20-25% to cowl the price of doing enterprise. We merely added a chemical and technical hourly fee into our POS. Our new pricing construction is evident and straightforward for our visitors to know. Their value merely displays the time it takes for his or her appointment.”
Belladonna
Cape Girardeau, MO
Belladonasalons.com
Linda Springs & Becky Davidson
SQUARE FEET: 2,300; 4,200
TOTAL EMPLOYEES: 30
AVERAGE CUT & STYLE: $35
BEST-SELLING RETAIL: Aveda, Kevin Murphy, Eufora
COLOR: Aveda, Eufora
SKIN CARE: Aveda, Glo Pores and skin Beauty, Farmhouse Recent
NAIL CARE: OPI, CND
TECH SUPPORT: Meevo2, Textel, Meet Your Stylist
“Our software program permits us to supply a Visitor Satisfaction survey by way of textual content when the visitor checks out. We learn the main points of the surveys at every assembly. When a service supplier is praised, they’re rewarded and congratulated by the workforce. The surveys helps us maintain our retention underneath management by understanding and fixing issues.”
Steve and Geri Good, house owners of Bellezza Avanti Spa Salon in Wadsworth, OH.
Bellezza Avanti Spa/Salon
Wadsworth, OH
bellezzaavanti.com
Steve and Geri Good
SQUARE FEET: 3,800
TOTAL EMPLOYEES: 36
AVERAGE CUT & STYLE: $43
BEST-SELLING RETAIL: Pureology, Redken, Mizani
COLOR: Redken
SKIN CARE: Eminence, Farmhouse Recent
NAIL CARE: OPI, CND
TECH SUPPORT: Envision, Salon Clouds Plus
“We’re targeted on spreading pleasure in a time of stress. We provide the breakroom with tons of snacks, we relaxed our dresscode and we got here up with Secret Sibling. Every workforce member drew the identify of one other and has a listing of their individual’s favourite issues. They’re stunning each other with small items, prayers and notes of encouragement.”
The workforce from Blindage in David, Panama.
Blindage
David, Chiriqui, Panama
Mariana Machado De Morales & Daniel Pereira Da Rosa
Blindagepanama.com
SQUARE FEET: 2,700; 1,450
TOTAL EMPLOYEES: 30
AVERAGE CUT & STYLE: $18
BEST-SELLING RETAIL: Blindage
COLOR: L’Oreal
TECH SUPPORT: Salon Iris, Asana, Wix
“In the course of the shutdown, our authorities’s monetary help was solely $80 per household. We opened a meals pantry and started our door-to-door help program for our workforce. We have been in a position to present this help by way of our firm’s emergency funds. We would have liked to be sturdy and stay a workforce to outlive this adversity like a household.”
Bryan Nunes, proprietor of Blo in Raleigh, NC, attire up because the Furry Fairy to ship hair coloration kits to shoppers, who in flip made a donation to No Type Hungry.
Blo
Raleigh, NC
justblo.com
Bryan Nunes
SQUARE FEET: 4,242
TOTAL EMPLOYEES: 30
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Redken, Pureology
COLOR: Redken
SKIN CARE: Mirabella
TECH SUPPORT: STX, Snapsnip
“To maintain morale excessive and our tradition linked we organized the Furry Fairy hair coloration fundraiser, held weekly Zoom calls and arranged weekly workforce walks held at set occasions at native parks. Three crockpots circulated between 41 workers. They’d obtain a shock crockpot to take pleasure in, then ship it refilled to a different random workforce member.”
Lindsey Babinec, chief blonde at Blondies in Columbus, IN.
Blondie’s Salon & Spa
Columbus, IN
BlondiesColumbus.com
Lindsey Babinec
SQUARE FEET: 2,700
TOTAL EMPLOYEES: 13
AVERAGE CUT & STYLE: $35
BEST-SELLING RETAIL: Davines, Milkshake, Depot
COLOR: Davines, Redken
SKIN CARE: Consolation Zone, PCA, Farmhouse Recent
NAIL CARE: Morgan Taylor, DND
TECH SUPPORT: Meevo2, Demandforce, Vish
ASSOCIATIONS: PBA
“We analyzed our buyer expertise from begin to end and made empathy maps, imagining how shoppers felt at each step. Members of our workers have been secret customers at competing salons, filling out surveys of their expertise. Our workforce received readability in regards to the significance of the session. With all of the changes we raised gross sales 18.75%, even with fewer workers.”
The workforce from Blue Door Spa and Salon in Bradenton, FL, have interaction shoppers on their social media feeds throughout the shutdown.
Blue Door Spa and Salon
Bradenton, FL
thebluedoorspa.com
Nichola Nagy
SQUARE FEET: 3,800
TOTAL EMPLOYEES: 20
AVERAGE CUT & STYLE: $58
BEST-SELLING RETAIL: Wella, Keratherapy, Sebastian
COLOR: Wella
SKIN CARE: GM Collin, Thalgo
NAIL CARE: Zoya, CND, Voesch
TECH SUPPORT: Booker, Frederick
“Once we reopened, we supplied visitors incentives, like our Christmas in July present card supply, 10% off for all first responders and a visitor appreciation month providing free upgrades on sure providers. We made positive cleansing was seen and ongoing, so our visitors felt safe coming again.”
Brio Salon Inc.
Lethbridge, Alberta, Canada
briosalon.ca
Wayne and Heather Tytula
SQUARE FEET: 5,500
TOTAL EMPLOYEES: 35
AVERAGE CUT & STYLE: $54
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: OPI
TECH SUPPORT: SalonBiz, Pay attention 360
“We made the daring selections to develop our senior customer support workforce member and have her handle the ‘ground.’ She was tasked with supporting the workforce and ensuring it was proper sized every day. She forecasts upcoming days and ensure we’re staffed appropriately.”
Cathy Issel, proprietor of Brown and Deline West in Ann Arbor, MI.
Brown and DeLine West
Ann Arbor, MI
brownanddeline.com
Cathy Issel
SQUARE FEET: 3,800
TOTAL EMPLOYEES: 39
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: TIGI, Moroccanoil, Wella
COLOR: Wella, Redken, TIGI
SKIN CARE: Glymed, Sothys, Maxey Lash
NAIL CARE: CND, OPI
TECH SUPPORT: Meevo, Salon Clouds Plus
ASSOCIATIONS: ICA, PBA
“October 2020 marked our 25th 12 months in enterprise. I spent a lot of closure pondering again and imagining our dream salon. In so some ways, 2020 introduced me again to our core and foundations. Your first 12 months in enterprise is fueled by pleasure and the drive to succeed. Once we reopened, I used to be decided to implement a redirection to prioritizing my workers and making each single day rely.”
Bushwackers Salon, Inc.
Cincinnati, OH
bushwackerssalon.com
Lisa Tomes
SQUARE FEET: 1,000
TOTAL EMPLOYEES: 17
AVERAGE CUT & STYLE: $41
BEST-SELLING RETAIL: Redken, Pureology, Mizani
COLOR: Redken
SKIN CARE: Bioelements
NAIL CARE: CND
TECH SUPPORT: Envision, Demandforce
ASSOCIATIONS: ISBN
“We have now modified our enterprise mannequin to be extra versatile for our service suppliers. I attempt to give the brand new ones extra evenings and Saturdays to allow them to construct their visitor rely. We enable our workforce to place in for requests off—on the shape. they mark what day they need off and when they’ll make up the income. This provides them flexibility over the schedule with out the salon dropping cash for break day.”
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